700,000 PLN in annual revenue from a premium DTC supplement brand, run by a single founder with AI as the team.

1. 01700,000 PLN in annual revenue (Mar 2025 to Mar 2026)
2. 0210,000+ customers. 4.9/5 rating
3. 03Subscriptions +307% year-over-year

The Polish supplement market is a price war on Allegro and in pharmacies. White-label imports from China win shelf space on discount. SOMA entered as a premium play, with caramel-flavored drops, 8-10:1 extracts, and KSM-66®, at twice the price of bulk shelf supplements. One founder. Zero budget for staff. The brand, marketing, content, and ops all had to ship without paying people for every move.

1. 01

   Shopify + Recharge: subscription auto-refill as a permanent part of the offer. After the first order, the customer comes back automatically, with no manual billing and no reminder emails.

2. 02

   Sendlane with AI segmentation: a full flow of welcome, post-purchase, win-back and abandoned-cart automations. Every new signup lands in the right segment and the right sequence with zero human intervention.

3. 03

   Claude Code stack: 80+ custom skills that handle PubMed research for blog content, product imagery, ad copy in the brand voice, and video briefs. Content work that used to take a week now takes hours.

4. 04

   Meta and Google Ads run by AI agents: daily reports, budget optimization proposals, and creative rotation. No external agency.

5. 05

   Ops handled by agents: customer service triage, lead routing, financial reports, brief generation for every new campaign. The founder stays in the role nobody can replace: strategy and decisions.