From 100,000 PLN of starting capital to 13,000,000 PLN in revenue in 24 months. Premium CBD built on automation.

1. 0113,000,000 PLN in revenue in 24 months, from 100,000 PLN of starting capital
2. 02One of the first Polish supplement brands on a subscription model
3. 03Thousands of influencers in the partner program

The Polish supplement market in 2019. CBD still in a regulatory grey zone, customers skeptical, competition flooding Allegro with cheap imports. Starting capital: 100,000 PLN. A budget for the first launch and a few months of fire. No VC, no agency retainer, no sales team. The whole operation had to sit on automation, years before generative AI was a tool.

1. 01

   Subscription from day one: one of the first Polish supplement brands on auto-refill. The customer buys once and stays for months, with no manual billing.

2. 02

   A partner program at scale: thousands of influencers in a network around the brand, each with their own code, commission, and dashboard. Run on automation, not a team calling bloggers.

3. 03

   Fully automated email marketing: welcome, education, post-purchase, win-back, seasonal campaigns. Every lead drops into the right sequence without manual segmentation.

4. 04

   100,000 PLN bootstrap turned into 13,000,000 PLN in revenue in 24 months. The whole operation funded by its own margin, without external capital.